Pure West Films is a three year old company blessed with some early successes ~ a Freddie Award, a Silver Telly Award, and an achievement award at Superfest XXV.

Short Biographies

Juan Carlos - Director & Editor
Peter - Producer
Victor - Writer/Producer
David - Executive Producer
Ben - Sales Agent
A Short History of Pure West Films

Juan Carlos Piñeiro Escoriaza
Director & Editor

Juan Carlos is a director and editor for Pure West, a media company he co-founded in 2005. In 2006 he won the Silver Telly award for Astella Development. Juan Carlos directsfilms, animations, commercials, and developswebsites. He has a BFA inFilm & Television from New York University Tisch School of theArts. Currently he is working for VBS.tv making short documentaries, and founded Popten (a community blog). He is slated to direct an adaptation of the book "6 Sick Hipsters" in 2010.

Peter Schieffelin Brauer
Producer

Peter is an award winning sound mixer and lighting designer. Recently, in a collaborative project with a group of disabled, Mexican healthcare workers, Peter created Return to Life After Spinal Injury. The film received an achievement award at SuperFest XXV and a FREDDIE Award in the Special People category. He has worked on various independent films, and assisted as well as sound mixed on reality TV shows such as The Cut, Seventeen, and The Apprentice.

Victor M. Piñeiro III

Writer/Producer

Victor is a writer/producer for Pure West, a film, web and marketing company that he co-founded.  His most recent screenplay, The Quiet, was a Sundance Feature Film Lab finalist. Victor has been a panelist at SXSW and Hot Docs for his work virally marketing Second Skin.  He currently writes and produces short documentaries for VBS TV, and writes articles for Vice Magazine.  He also handles marketing/PR for government organization The Veterans Corporation and web startup Belgrave Trust.  He is currently adapting the novel 6 Sick Hipsters for the screen, and is the editor for PopTen (a community blog).

David Heilbroner
Executive Producer

David Heilbroner has been producing award-winning documentaries for 15 years. His film, Scopes: The Battle Over America's Soul (The History Channel, 2006), was part of Ten Days Which Unexpectedly Changed America, a series which won the Emmy® for Best Non Fiction Series in 2006. Jockey (HBO, 2004), which follows the lives of three riders, was nominated for 3 Emmys® and won the Emmy® Award for Best Non-Fiction Directing. Pucker Up: The Fine Art of Whistling, was broadcast worldwide and had a limited US theatrical release.

Ben Feldman

Sales Agent

If you are interested in purchasing an individual copy of the film or just want to know when and where you'll be able to see it, please stay tuned to this site as we will update with relevant information. We have received your hundreds of emails from all over the globe and thank you for your interest!

Distribution Inquiries:

Phone: 917-863-2316

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

A Short History of Pure West

When Juan Carlos and Victor were children, in a simpler, quieter time, they loved to read comics. One day a camera fell into their laps through some divine providence. (Mostly because their parents had finagled one on loan from some other family.) Their first movie was inevitably a mega Marvel crossover. Victor was Hercules and Juan was the Punisher. In later films they would be X-men, and sometimes even the Avengers.  The only constant was the nefarious super villains, always played by the barbeque. The brothers made many homegrown videos over the next decade, and tortured friends with forced marathon screenings.

Later on Juan barely got into a magnet program at Eastern Middle School. The initial Pure West posse was formed there amidst spanish classes and girlfriend breakups. Chris and Jamie thusly joined Victor and Juan to make movies (that made even less sense) on the weekends. They also watched and quoted a ludicrous amount of 'The Simpsons'. In fact, to this day, it is almost a pre-requisite as a core member to have near perfect knowledge of all Simpsons trivia. There are rumors that the company name has deep roots in 'The Simpsons'... but we digress.

College came quickly. Juan went to NYU for film where he met Peter Brauer. Upon graduating they started working on reality shows. That didn't last for too long, and soon they made Pure West into a real corporation. The newly founded company focused exclusively on industrial video production. They picked up a few clients, and tried to make a meager living out of it.

As fate would have it, everyone wanted to make the movies they wanted to make. The idea about a documentary on MMORPG's came up for various reasons (check out the press kit), and soon they were ready to pursue their first feature film. Victor left his job as a teacher, and decided to join the company full time. He even turned down an opportunity to go to Columbia University's graduate program for screenwriting!

Second Skin began production in late January, 2006. After two years, 400 hundred hours of footage, and your typical starving artist antics - they finished it. The film premiered at SXSW Film Festival in March, and has been doing the festival circuit all around the US and Canada. They are literally days away from signing a contract with their distributor, at which point they will announce it.

Nowadays you can find Pure West creating web animations, freelancing, marketing 'Second Skin', giving life their best shot, and expanding Pure West to web development. Chris (one of the original Eastern Middle School guys) started working full time with the company in the last few months as well.